About Us

Whereby, my sister Joyce’s drawing of my person in cartoons character style, we named “G”, led to the idea of printing it on bags, pajamas/pajamas’ bags, and clothes, dolls/dolls’ bags for kids that match and mix.

Later, the character developed to be attired with different clothes and hair styles and themes, like Hawaiian, Indian, and Oriental…which made the collection richer, diverse and matching with different clients’ tastes.

The brand developed and was very trendy, especially in fashion shows and fairs.

A tie up was made with Etsi Cyprus for the EtsiHug Mom and Daughter Capsule Collection, which was a hit with shoppers.

It was based on the idea of a girl of 7 years old, called Naya- like all girls her age- who loves to emulate her mother as a role model, hence, a unique matching mom/daughter collection was created which found a lot of enthusiasm from adult and kid clients.

The brand developed naturally in 2019 to comprise women’s fashion; skirts, kaftans , tops, pants, jumpsuits which are unique, custom-made, handmade and stylish and innovative, with special in-house fabric prints.

In order to satisfy women’s needs, specially designed shoes and jewelry items were also introduced.